Don't Feed The Animals is a clothing brand I started when I was a naive 19 year old. I'm a slightly less naive 24 year old now, and can look back at myself and laugh a little. 5 years ago, I embarked on the journey of entrepreneurship. The journey has been filled with a lot of ups and downs. I've considered quitting many times. When I first started, I really had no idea what I was doing. I entered into the extremely competitive field of retail clothing, not realizing that anyone who creates a t-shirt becomes a competitor. I figured that I could make a tee better than anyone, how naive.
I didn't realize that, since it was so simple and easy to make a clothing brand, that everyone would do it. I also struggle with selling and marketing my products, which of course produces lackluster results. Regardless of these things, from the beginning of my entrepreneurial journey I wanted to do things a little different. I wanted to create a brand that stood for something. A brand that would challenge us to view the way we treat each other. A brand that helped us realize that the biggest enemy to human existence is our own human nature.